Earth Skater Internet Marketing Articles

Finding Out What Keywords Your Customers Are Searching With

To get high search engine rankings, you must include the keywords that your potential customers are search with, in your web pages.

Wordtracker is one tool that will help you find all keyword combinations that bear any relation to your business or service. It does this by providing analysis of actual searches conducted in metacrawler search engines.

You may wonder why it's important that you need to know what keywords your potential customers are searching with. Let me show you why with some examples.

Here are the most popular searches for the different variations of the search term, "keywords," according to Wordtracker:

Search Term	Searches
keywords	273
Keywords	103
key words	68

Notice the different variations? The second keyword is capitalized. The third keyword is split into two words.

Here are the most popular searches for the different variations of the search term, "marketing strategies," according to Wordtracker:

Search Term	Searches
marketing strategies	319
marketing strategy	280
Marketing Strategy	172
Marketing Strategies	22

Why Is It Important?

Well, if you wanted to target search engine users, you would want to include all the different variations of the keyword you want to target. This will help to persuade the search engines that your web page is relevant for the different keyword searches.

Another reason is that some search engines, such as Inktomi, still take case sensitivity into consideration when ranking web pages.

Here's a table of Inktomi powered search sites that provide case-sensitive search results.

Search	Case-Sensitivity
ICQ	Full
LookSmart	Partial
MSN	Partial
Overture	Full

Knowing exactly what your customers are searching for is very powerful.

I have used this strategy over the years to help me obtain thousands of top 30 rankings for my web sites, and those of my clients.

If you need to improve your search engine rankings, I highly recommend that you reconsider your keyword targeting strategies.

Call 877-627-2492 to discuss your marketing plan today.