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marketing articles to learn about advertising and marketing your website
Q: How Do I Get a High Ranking?
A: There are four main steps:
1 - Use the right content and keywords on your website.
- Get relevant inbound links to your website (link building).
3 - Use the right keywords in the links that
refer to your site.
4 - Create relevant
content / articles on your website and add/update your content regularly
Q: What is Link Building?
A: For every keyword rich anchor text link on the
internet that points to your site, you receive a vote. The more
votes that you have for any given keyword the higher your site
will rank in the search engines for the keyword. The higher you
rank and more votes you receive, the higher in the search engine
results you will appear. The higher you appear in the Search
results, the more traffic you receive.
Q: What is Search Engine Optimization (SEO)?
A: Search Engine Optimization (SEO) is creating a website which is search
engine-friendly. This means:
- Using the right keywords in your webpage
- Using the right keywords in your HTML code.
- Structuring your website navigation
- Creating your website design properly.
Q: What is Link Popularity?
A: The more votes links a website has
pointing to it, the more important it is, and the
higher its ranking will be. Link popularity is all
about how many links you have, and how you can get
Q: Are Some Links Better Than Others?
A: Yes! The ideal kind of links are those
- Come from relevant sites (sites which use
the same keywords);
- Come from important sites (have a high
- Include your keyword as part of the visible
- Include varying link text (not the same link
text each time); and
- Come from a page that links to few other
Q: What is Keyword Analysis?
A: Keyword analysis involves a researching your
business and the benefits you offer your
Q: Search Engine and Directory
A: We recommend
submitting your website to the search engines when you first
optimize the domain name to get indexed faster. Submitting
to directories (dmoz.org, business.com, etc) is also essential to increase your
Q: Should I submit my site to the search engines more than
A: No need. Although some of the search engines allow
you to do this, there's really no need.
Q: What is PageRank
here for the details about the major search engines methods to
rank your website.