Online Marketing Frequently
Asked Questions
Q: Do you have any marketing articles you think I should
read?
A:
Click here to read our online
marketing articles to learn about advertising and marketing your website
online Q: How Do I Get a High Ranking?
A: There are four main steps:
1 - Use the right content and keywords on your website.
2 - Get
relevant inbound links to
your website.
3 - Use the right keywords in the links that
refer to your site.
4 - Create relevant
content / articles on your website and add/update your content regularly
Q: What is Search Engine Optimization (SEO)?
A: Search Engine Optimization (SEO) is creating a website which is search
engine-friendly. This means:
- Using the right keywords in your webpage
text copy.
- Using the right keywords in your HTML code.
- Structuring your website navigation
properly.
- Creating your website design properly.
Q: What is Link Popularity?
A: The more votes links a website has
pointing to it, the more important it is, and the
higher its ranking will be. Link popularity is all
about how many links you have, and how you can get
more.
Q: Are Some Links Better Than Others?
A: Yes! The ideal kind of links are those
that:
- Come from relevant sites (sites which use
the same keywords);
- Come from important sites (have a high
ranking);
- Include your keyword as part of the visible
link text;
- Include varying link text (not the same link
text each time); and
- Come from a page that links to few other
sites.
Q: What is Keyword Analysis?
A: Keyword analysis involves a researching your
business and the benefits you offer your
customers.
Q: Search Engine and Directory
Submission ?
A: We recommend
submitting your website to the search engines when you first
optimize the domain name to get indexed faster. Submitting
to directories (dmoz.org, business.com, etc) is also essential to increase your
exposure.
Q: Should I submit my site to the search engines more than
once?
A: No need. Although some of the search engines allow
you to do this, there's really no need. Q: What is PageRank
and TrafficRank?
A:
Click
here for the details about the major search engines methods to
rank your website.
Internet Marketing Glossary
The Concept of Website Popularity:
Popular websites show up first in search engine rankings.
When someone uses a search engine they are presented with a list
of the most popular websites listed in order of their page rank
or popularity.
What determines website popularity?
The most popular websites have 100's of other websites linking
to them and they provide unique content to their visitors in the
form of products or services information and related
information. Keyword research Our dedicated team of Keyword experts
will conduct extensive keyword research into choosing your target keywords for
your website as well as additional web pages based on your package. This will
help drive free direct marketing traffic to your web site from all of the major
search engines.
On Page SEO (Search Engine Optimization) Our team will makes sure that your home page
(or index page) of your website is optimized for proper search engine placement.
We will create New Unique content for your home page that is relevant to the
keyword research and placement our team performs.
Article / Content Pages Creation Our team
will be committed to creating New keyword rich content pages for your website
resulting in a broader match of keywords that the major search engines will use
index your site. This will in turn, create more traffic to your site. Additional
optimized pages will also show the major search engines a steady growth for your
website and help you to become more relevant then the competition. This will
lead to the overall goal of helping your site to become an authority in your
market.
On Page SEO, Unique Content added to current page This is
the same as the service we perform on the home/index page only we will perform
these steps on other web pages you have already created for your website. - Our
team will edit your web pages making them optimized for proper search engine
placement. We will create New Unique content for your already created web pages,
that is relevant to the keyword research and placement our team performs.
Ad copy review and Re-write If you build it, they will
come. That can not be much further from the truth. Just because you have the
best created web site known to man does not guarantee sales. Just because you
have an onslaught of traffic coming to your site does not mean you will receive
sales. If you get traffic but do not convert sales, your Ad copy is no good. Our
team of experts will test your current add copy and improve upon it to insure
the highest level of success. Research shows the average web site converts
between 1 to 2% of the traffic they receive to sales. We strive to improve upon
this number and help to deliver the sales you need. A 2% traffic to sales rate
is good but we have the expertise to continue to improve sales copy and help
this conversion rate consistently grow.
Community Exposure/Authority we want your site to be the
place to go and for others in your market view as Par for the course. With the
ethical, proprietary tactics we employ, you will be on your way to becoming the
authority site in your narrow market. This will lead to you getting closer and
closer (over time) to become the authority in your broad market as well. Become
a community leader in your market today!!!
Directory Submission We will manually submit your website
and each individual optimized page to the relevant directories in your market as
well as the major authority directories on the internet. This is a crucial step
and must be done correct to avoid your site from being banned from the major
search engines on the internet. Do not confuse Search Engines with directories.
These are two separate things and our experts will submit to both.
Increased traffic With the Steps performed to this point
you will start to see an increase in traffic (depending on when the major search
engines index your new content) due to the efforts of our team. As we continue
the next steps, the increase in web traffic will remain steady; building toward
a much larger number of unique visitors to your website.
Name Brand Recognition We have already started to brand
your name on the internet by the steps performed to this point. We will now
begin to move faster in those efforts and perform more aggressive tactics that
will lead to your site being branded. Statistics show that consumers/clients are
more comfortable purchasing, and/or dealing, with known companies. We will give
you the advantage over your competition to be the recognized name in your
market.
Link Building (Inbound links) This is a very crucial part in order for
our system to work. Have you ever heard of Link popularity? Have you ever heard
of page rank? Well look at it this way, for every keyword rich anchor text link
on the internet that points to your site, you receive a vote. The more votes
that you have for any given keyword the higher your site will rank in the search
engines for the keyword. The higher you rank and more votes you receive, the
higher in the search engine results you will appear. The higher you appear in
the Search results, the more traffic you receive. Get the picture? We will get
you ranked and build popularity for all the keywords our team of experts have
identified and optimized your web pages for.
Increased Natural Search listings See Above. Long Story
short; All the major search engines will begin to show you some love and bring
you FREE TRAFFIC from the FREE SEARCH!!!!
Unique Off page Content created and submitted This is the
holly grail that makes this process work like a fine oiled machine. We will
create relevant, new, unique content about your website that is keyword rich for
the same keywords we have optimized your site for. This new content will be
published on other websites that are relevant to your content. Publishing these
pages through out the internet is just the first part. This published content
will explain your website, product, and service as well as carry a keyword rich,
anchor text back link to your website. Got Votes? Got Traffic? Well, it will
increase now. Most companies charge anywhere from $75 to $125 per optimized page
they create and post on these very same sites we work with. We deliver this to
our clients at a much lower price as we believe all these steps are necessary to
grow your business.
Press Release We will create a press release regarding
your existing product, service, or the release of a new product/service. This
press release will be fully optimized and keyword rich to match your web sites
optimization. Once created, we will leverage our Press release department to
release the copy to the major news, information sites, and directories through
out the internet. Sites such as Yahoo News will now report the release of your
product or service resulting in more traffic, more votes, more links, and
ultimately more sales. The best part is these new link will be indexed by the
Search engines as well.
Full Site Analytics This report will provide
details as to what we have done. You will see the increase of links to your
site, the increased number of indexed pages, increase in web traffic, and much
more. Obviously sales will also be a good indicator to the success of the
program. Please realize that our company is not in anyway affiliated with the
major search engines and therefore can not guarantee the frequency as to when
the index pages on the internet. We will also set up one on one consultation
explaining the report to you each and every month.
Pay Per Click setup and Maintenance Do you need traffic
this second? Do you need Pay per click traffic? We will set up and maintain your
pay per click accounts in order to ensure the highest level of results possible.
We will generate direct market traffic to your web site instantly. Please
inquire about pricing from one of our Pay Per Click Experts.
E-Commerce Solution This is a very critical part
as well. We have the best custom ecommerce shopping cart in the industry,
according to our clients. Our shopping cart product pages are easily indexed by
all the major search engines and will lead to more sales. Our hosting is second
to none and is delivered with highest level of customer, as well as technical
support.
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