Meta Tag Optimization Tutorial

There are a number of different Meta tags that you can use, but the most important ones are the Description and the Keywords Meta tags as well as having a title for the web page.
 

Title

The title of your web page should also be in the document head, which you want to make as descriptive as possible for the search engines to index.
 

Description

This tag is used to give a short description of the contents of your web page, and is often used by search engines in the search results as a description of what your page contains. However, many search engines will only display the first 20 characters, so be as short and descriptive as possible.
 

Keywords

To help get your web site up in the ratings you can supplement the title and description with a list of keywords, separated by commas, that some one might type into a search engine when looking for a site like yours. Most search engines will index the first 64 characters in this Meta tag.

 

Rating

This is used to give the web page a rating for the appropriateness for kids. The ratings are, general, mature, restricted, and 14 years.
 

The rest of the tags are not necessary but you can use them for documentation purposes.
 

Author

This is used to identify the author of the web page.
 

Copyright

This one identifies any copyright information there is for the web page.
 

Revisit-After

The revisit-after meta tag is useful for sites where the content changes often and tells the search engine how often to revisit your site. The example below will tell the search engine to revisit your site ever 31 days.
 

Expires

This meta tag is used by responsible web masters to let the search engine know when the page expires and can be removed from the search engines directory. It can either be set to never, or a date in the format day, month, year, ex. 28 June 2003.
 

Distribution

Tells the search engine who the page is meant for and can be set to; global, for everyone, local, for regional sites, and UI, for Internal Use.
 

Robots

This Meta tag is used is used to tell the search engine whether you want the web page indexed or not. You only really need to use this Meta tag if you DON'T wont your web page indexed. The values for this tag are: -
 

Meta Tags Example

Below is an example of the head of a document containing Meta tags for search engines and a title for the web page: